{"id":10200,"date":"2017-10-02T03:12:00","date_gmt":"2017-10-02T01:12:00","guid":{"rendered":"https:\/\/ross.sk\/vite-v-jakem-mediu-je-nejlepsi-propagovat-sve-produkty\/"},"modified":"2024-05-30T12:02:12","modified_gmt":"2024-05-30T10:02:12","slug":"vite-v-jakem-mediu-je-nejlepsi-propagovat-sve-produkty","status":"publish","type":"post","link":"https:\/\/ross.sk\/cs\/vite-v-jakem-mediu-je-nejlepsi-propagovat-sve-produkty\/","title":{"rendered":"V\u00edte, v jak\u00e9m m\u00e9diu je nejlep\u0161\u00ed propagovat sv\u00e9 produkty?"},"content":{"rendered":"\n
\n

Je mnoho komunika\u010dn\u00edch kan\u00e1l\u016f, kter\u00fdmi lze komunikovat se z\u00e1kazn\u00edkem. Pod\u00edvejte se na tr\u017en\u00ed pod\u00edl hlavn\u00edch komunika\u010dn\u00edch m\u00e9di\u00ed na z\u00e1klad\u011b n\u00e1rodn\u00edho pr\u016fzkumu, kter\u00fd realizovala spole\u010dnost MEDIAN SK, s. r. o. ve spolupr\u00e1ci s anglickou spole\u010dnost\u00ed Kantar Media \u2013 MML-TGI\u00ae (Market & Media & Lifestyle \u2013 Target Group Index \u00ae). V\u00fdzkum prob\u00edhal v term\u00ednu od 9.1.2017 do 25.6.2017. Pr\u016fzkum byl realizov\u00e1n na vzorku 4 133 respondent\u016f, ob\u010dan\u016f Slovensk\u00e9 republiky ve v\u011bku 14 – 79 let.<\/p>\n

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Na z\u00e1klad\u011b v\u00fdsledk\u016f z celon\u00e1rodn\u00edho v\u00fdzkumu m\u016f\u017eete rychle zjistit, kter\u00e9 m\u00e9dium spot\u0159ebitel preferuje a tak c\u00edlit sv\u016fj marketing do spr\u00e1vn\u00fdch m\u00e9di\u00ed. Je d\u016fle\u017eit\u00e9 sledovat, jak\u00e1 m\u00e9dia jsou nejv\u00edce preferov\u00e1na u z\u00e1kazn\u00edka, aby se maximalizovaly \u00fa\u010dinky propagace.<\/p>\n<\/div>\n <\/div>\n\n

R\u00e1dio<\/h3>\n\n\n
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V 1. a 2. kvart\u00e1lu 2017 dos\u00e1hlo R\u00e1dio Expres a R\u00e1dio Slovensko nejvy\u0161\u0161\u00edho pod\u00edlu na trhu v poslouchatelnosti r\u00e1di\u00ed (a\u017e 22 %). N\u00e1sleduje Fun r\u00e1dio s 12% pod\u00edlem, R\u00e1dio Europa 2 a R\u00e1dio Regina s osmi procenty.7% pod\u00edl dos\u00e1hlo R\u00e1dio Jemn\u00e9. R\u00e1dio Vlna 6%. Ostatn\u00ed rozhlasov\u00e9 stanice jsou za\u0159azeny do 15% pod\u00edlu.<\/p>\n<\/div>\n <\/div>\n\n\n

\"\"<\/figure>\n\n\n

Televize<\/h3>\n\n\n
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Sum\u00e1rn\u00ed sledovanost v\u0161ech slovensk\u00fdch televiz\u00ed je 81%. Televizi v 1. a 2. kvart\u00e1lu 2017 celkov\u011b sledovalo t\u00e9m\u011b\u0159 4 miliony. div\u00e1k\u016f. Nejvy\u0161\u0161\u00ed procento ze sledovanosti televizn\u00edch stanic dos\u00e1hla Televize Mark\u00edza – 41%. Sledovanost na \u00farovni 32 % zaznamenala TV JOJ, za n\u00ed se um\u00edstila Jednotka s 25 %. Ostatn\u00ed 2%.<\/p>\n<\/div>\n <\/div>\n\n

Tisk<\/h3>\n\n\n
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Pr\u016fzkum vych\u00e1z\u00ed z prom\u011bnn\u00e9 ,,\u010detl(a) jsem posledn\u00ed vyd\u00e1n\u00ed\u201c z jednotliv\u00fdch periodik v 1. a 2. kvart\u00e1lu 2017. Jedn\u00e1 se o celost\u00e1tn\u00ed periodika vyd\u00e1van\u00e1 v dan\u00e9m obdob\u00ed.<\/p>\n<\/div>\n <\/div>\n\n\n

\"\"<\/figure>\n\n\n\n
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A\u017e 28 % populace \u010dte den\u00edky. Mezi nej\u010dten\u011bj\u0161\u00ed den\u00edky pat\u0159\u00ed Nov\u00fd \u010das s 15%, n\u00e1sleduje Pravda a Jsme se 6%, Plus jeden den 5% a Sport se 4%.<\/p>\n

 <\/p>\n

35% populace \u010dte t\u00fdden\u00edky. Nej\u010dten\u011bj\u0161\u00ed t\u00fdden\u00edk je Plus 7 dn\u00ed s 8% pod\u00edlem, n\u00e1sleduje B\u00e1je\u010dn\u00e1 \u017eena, \u017divot a Nov\u00fd \u010das pro \u017eeny (6 %). 4% obyvatelstva \u010cR \u010dte Eurotelevizi. Katolick\u00e9 noviny a Slovenka zab\u00edraj\u00ed 3% pod\u00edl. Region\u00e1ln\u00ed noviny maj\u00ed stejn\u011b velk\u00e9 zastoupen\u00ed. P\u0159edstavuj\u00ed p\u0159ibli\u017en\u011b 9 %.<\/p>\n

 <\/p>\n

Dvout\u00fddenn\u00edky maj\u00ed nejmen\u0161\u00ed pod\u00edl jen 13 %. Populace ve v\u011bku 14 – 79 let nej\u010dast\u011bji preferuje tituly TV max s 5% pod\u00edlem na trhu. N\u00e1sleduje Tele plus se 2%.<\/p>\n

 <\/p>\n

Pr\u016fzkum ukazuje na to, \u017ee spot\u0159ebitel nav\u00edc \u010dte m\u011bs\u00ed\u010dn\u00edky. Nej\u010dten\u011bj\u0161\u00ed tiskovinou jsou na Slovensku m\u011bs\u00ed\u010dn\u00edky s pod\u00edlem 41%. S nejv\u011bt\u0161\u00edm pod\u00edlem se nach\u00e1z\u00ed \u010dasopis Zahr\u00e1dk\u00e1\u0159 a Zdrav\u00ed (7 %). N\u00e1sleduj\u00ed m\u011bs\u00ed\u010dn\u00edk Eva a EMMA s 5% pod\u00edlem. Jako dal\u0161\u00ed m\u011bs\u00ed\u010dn\u00edk se um\u00edstil Nov\u00fd \u010das K\u0159\u00ed\u017eovky s 3%. Stejn\u011b 3% zastupuj\u00ed m\u011bs\u00ed\u010dn\u00edky Auto magaz\u00edn a Evita magaz\u00edn.<\/p>\n<\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"

Je mnoho komunika\u010dn\u00edch kan\u00e1l\u016f, kter\u00fdmi lze komunikovat se z\u00e1kazn\u00edkem. Pod\u00edvejte se na tr\u017en\u00ed pod\u00edl hlavn\u00edch komunika\u010dn\u00edch m\u00e9di\u00ed na z\u00e1klad\u011b n\u00e1rodn\u00edho pr\u016fzkumu, kter\u00fd realizovala spole\u010dnost MEDIAN SK, s. r. o. ve spolupr\u00e1ci s anglickou spole\u010dnost\u00ed Kantar Media \u2013 MML-TGI\u00ae…<\/p>\n","protected":false},"author":2,"featured_media":9422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-10200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zajimavosti"],"meta_box":{"post-single-item":[],"page-template-top-desc":"","style":false,"bg-color-transition":false,"bg-color":false,"disable-padding-top":false,"disable-padding-bottom":false,"disable-padding-top-mobile":false,"padding-top":false,"disable-padding-bottom-mobile":false,"padding-bottom":false,"media-with-text-settings":[],"media-with-text-image-settings":[],"media-with-text-video-settings":[],"media-with-text-youtube-video-settings":[],"media-with-text-illustrations":[],"media-with-text-content-settings":[],"video-block-settings":[],"video-block-video-settings":[],"video-block-youtube-video-settings":[],"video-block-illustrations":[],"video-block-description":false,"button-group-layout":false,"button-group-align":false,"button-group-button":[],"heading-text":false,"heading-tag":false,"heading-align":false,"heading-color":false,"heading-padding-top":false,"heading-padding-bottom":false,"text-block-text":false,"text-block-font-size":false,"text-block-max-lines":false,"text-block-padding-top":false,"text-block-padding-bottom":false,"articles-type":false,"articles-slider-heading":false,"articles-slider-items":false,"articles-slider-btn-text":false,"articles-items-allcat":false,"articles-items-initial":false,"articles-items-per-page":false,"articles-items-nofound-text":false,"articles-items-btn-text":false,"hero-banner-type":false,"hero-banner-slide":[],"hero-banner-bg-image":false,"hero-banner-heading":false,"hero-banner-icon":false,"content_title":false,"content_text":false,"services-list-button-text":false,"services-list-button-url":false,"contact-boxes-heading":false,"contact-boxes-boxes":[],"box-background":false,"box-padding-top-defined":false,"box-padding-top":false,"box-padding-bottom-defined":false,"box-padding-bottom":false,"box-padding-left-defined":false,"box-padding-left":false,"box-padding-right-defined":false,"box-padding-right":false,"slider-gallery-images":false,"products-title":false,"products-btn-text":false,"clients-type":false,"clients-slider-heading":false,"clients-slider-items":false,"clients-slider-btn-text":false,"clients-slider-btn-link":false,"clients-list-items-initial":false,"clients-list-items-per-page":false,"clients-list-btn-text":false,"clients-heading":false,"clients-items-initial":false,"clients-items-per-page":false,"clients-btn-text":false,"adds-banner-icon":false,"adds-banner-image-pc":false,"adds-banner-image-mobile":false,"content_btn_primary_text":false,"content_btn_primary_link":false,"content_btn_secondary_text":false,"content_btn_secondary_link":false,"map-address-address-location":false,"map-address-address":false,"contact-form-use-prefefined":false,"contact-form-header":[],"contact-form-fields":[],"contact-form-status":[],"prefooter-type":false,"prefooter-color-first":false,"prefooter-color-second":false,"images-group-layout":false,"images-group-align":false,"images-group-gap":false,"images-group-images":[],"map-img":false,"map-img-alt-text":false,"map-image-picker":[],"map-content-settings":[]},"_links":{"self":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts\/10200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/comments?post=10200"}],"version-history":[{"count":0,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts\/10200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/media\/9422"}],"wp:attachment":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/media?parent=10200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/categories?post=10200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/tags?post=10200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}