{"id":10214,"date":"2017-10-24T03:10:00","date_gmt":"2017-10-24T01:10:00","guid":{"rendered":"https:\/\/ross.sk\/mobilni-nakupovani\/"},"modified":"2024-05-30T12:35:03","modified_gmt":"2024-05-30T10:35:03","slug":"mobilni-nakupovani","status":"publish","type":"post","link":"https:\/\/ross.sk\/cs\/mobilni-nakupovani\/","title":{"rendered":"Mobiln\u00ed nakupov\u00e1n\u00ed"},"content":{"rendered":"\n<div id=\"text-block69f60494914c5\" class=\"text-block\" style=\"margin-top: 0px; margin-bottom: 0px;\">\n  <div class=\"text-block-content text-block-medium\"><p>V\u011bd\u011bli jste o tom, \u017ee a\u017e t\u0159etina spot\u0159ebitel\u016f chce m\u00edt mo\u017enost skenovat v\u00fdrobky v prodejn\u00e1ch prost\u0159ednictv\u00edm sv\u00e9ho mobiln\u00edho za\u0159\u00edzen\u00ed a pouze 17 % maloobchodn\u00edk\u016f jim takovou mo\u017enost nab\u00edz\u00ed? V sou\u010dasnosti se st\u00e1vaj\u00ed modern\u00ed technologie ned\u00edlnou sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota. Nakupov\u00e1n\u00ed p\u0159es mobiln\u00ed telefon je jedna z modern\u00edch technologi\u00ed o kter\u00e9 maj\u00ed spot\u0159ebitel\u00e9 neust\u00e1le se zvy\u0161uj\u00edc\u00ed z\u00e1jem.\u00a0Obchodn\u00edci nejsou schopen plnit nar\u016fstaj\u00edc\u00ed n\u00e1roky spot\u0159ebitel\u016f, proto je nezbytn\u00e9, aby neust\u00e1le pracovali a vyv\u00edjeli oblast praxe mobiln\u00edho nakupov\u00e1n\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p>Spole\u010dnost Accenture zve\u0159ejnila v\u00fdsledky pr\u016fzkumu pod n\u00e1zvem \u201eAccenture Adaptive Retail\u201c, kter\u00fd se realizoval na vzorku 10\u00a0000 z\u00e1kazn\u00edk\u016f ze 13 zem\u00ed (DE, FR, IT, ES, UK, SE, US, CA, JP, MX, BR, CN, ZAF ). Srovn\u00e1vac\u00ed studie byla zam\u011b\u0159ena na 162 distributor\u016f z r\u016fzn\u00fdch odv\u011btv\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p>Z pr\u016fzkumu vyplynulo, \u017ee a\u017e 32 % spot\u0159ebitel\u016f chce m\u00edt mo\u017enost skenovat v\u00fdrobky v prodejn\u011b prost\u0159ednictv\u00edm sv\u00e9ho mobiln\u00edho za\u0159\u00edzen\u00ed, ale pouze 17 % maloobchodn\u00edk\u016f jim tuto mo\u017enost i re\u00e1ln\u011b nab\u00edz\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p>Zat\u00edmco 42 % nakupuj\u00edc\u00edch by cht\u011blo automaticky p\u0159ijmout kupony a slevy na sv\u016fj mobiln\u00ed telefon, jen 16 % maloobchodn\u00edk\u016f je schopno poskytovat danou slu\u017ebu.<\/p>\n<p>Pr\u016fzkum rovn\u011b\u017e upozor\u0148uje, \u017ee nar\u016fst\u00e1 po\u010det spot\u0159ebitel\u016f, kte\u0159\u00ed si cht\u011bj\u00ed objednat zbo\u017e\u00ed, kter\u00e9 se aktu\u00e1ln\u011b nenach\u00e1z\u00ed v prodejn\u011b. N\u011bkter\u00e9 obchodn\u00ed spole\u010dnosti zareagovaly na zv\u00fd\u0161en\u00fd z\u00e1jem z\u00e1kazn\u00edk\u016f. Skoro polovina spole\u010dnost\u00ed (46 %) zam\u011bstn\u00e1v\u00e1 person\u00e1l, kter\u00fd objedn\u00e1v\u00e1 zbo\u017e\u00ed pro z\u00e1kazn\u00edky, ale jen 9 % spole\u010dnost\u00ed nab\u00edz\u00ed v r\u00e1mci in-store termin\u00e1l, kter\u00fd umo\u017en\u00ed, aby spot\u0159ebitel zrealizoval objedn\u00e1vku s\u00e1m.<\/p>\n<p>&nbsp;<\/p>\n<p>Z\u00e1v\u011br, kter\u00fd prezentovali z\u00e1stupci pr\u016fzkumu Accentrure je n\u00e1sleduj\u00edc\u00ed: \u201eVzhledem k potenci\u00e1lu trhu m-commerce se investice do slu\u017eeb souvisej\u00edc\u00edch s prodejem prost\u0159ednictv\u00edm mobilu st\u00e1vaj\u00ed prioritou pro maloobchodn\u00edky, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed technologi\u00ed pro lep\u0161\u00ed pochopen\u00ed o\u010dek\u00e1v\u00e1n\u00ed spot\u0159ebitel\u016f v re\u00e1ln\u00e9m \u010dase.\u201c<\/p>\n<\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>V\u011bd\u011bli jste o tom, \u017ee a\u017e t\u0159etina spot\u0159ebitel\u016f chce m\u00edt mo\u017enost skenovat v\u00fdrobky v prodejn\u00e1ch prost\u0159ednictv\u00edm sv\u00e9ho mobiln\u00edho za\u0159\u00edzen\u00ed a pouze 17 % maloobchodn\u00edk\u016f jim takovou mo\u017enost nab\u00edz\u00ed? V sou\u010dasnosti se st\u00e1vaj\u00ed modern\u00ed technologie ned\u00edlnou sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota. Nakupov\u00e1n\u00ed p\u0159es mobiln\u00ed telefon je jedna z modern\u00edch technologi\u00ed, o kter\u00e9 maj\u00ed spot\u0159ebitel\u00e9 neust\u00e1le se zvy\u0161uj\u00edc\u00ed z\u00e1jem. Obchodn\u00edci nejsou schopen plnit nar\u016fstaj\u00edc\u00ed n\u00e1roky spot\u0159ebitel\u016f, proto je nezbytn\u00e9, aby neust\u00e1le pracovali a vyv\u00edjeli oblast praxe mobiln\u00edho nakupov\u00e1n\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":9416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-10214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zajimavosti"],"meta_box":{"post-single-item":[],"page-template-top-desc":"","style":false,"bg-color-transition":false,"bg-color":false,"disable-padding-top":false,"disable-padding-bottom":false,"disable-padding-top-mobile":false,"padding-top":false,"disable-padding-bottom-mobile":false,"padding-bottom":false,"media-with-text-settings":[],"media-with-text-image-settings":[],"media-with-text-video-settings":[],"media-with-text-youtube-video-settings":[],"media-with-text-illustrations":[],"media-with-text-content-settings":[],"video-block-settings":[],"video-block-video-settings":[],"video-block-youtube-video-settings":[],"video-block-illustrations":[],"video-block-description":false,"button-group-layout":false,"button-group-align":false,"button-group-button":[],"heading-text":false,"heading-tag":false,"heading-align":false,"heading-color":false,"heading-padding-top":false,"heading-padding-bottom":false,"text-block-text":false,"text-block-font-size":false,"text-block-max-lines":false,"text-block-padding-top":false,"text-block-padding-bottom":false,"articles-type":false,"articles-slider-heading":false,"articles-slider-items":false,"articles-slider-btn-text":false,"articles-items-allcat":false,"articles-items-initial":false,"articles-items-per-page":false,"articles-items-nofound-text":false,"articles-items-btn-text":false,"hero-banner-type":false,"hero-banner-slide":[],"hero-banner-bg-image":false,"hero-banner-heading":false,"hero-banner-icon":false,"content_title":false,"content_text":false,"services-list-button-text":false,"services-list-button-url":false,"contact-boxes-heading":false,"contact-boxes-boxes":[],"box-background":false,"box-padding-top-defined":false,"box-padding-top":false,"box-padding-bottom-defined":false,"box-padding-bottom":false,"box-padding-left-defined":false,"box-padding-left":false,"box-padding-right-defined":false,"box-padding-right":false,"slider-gallery-images":false,"products-title":false,"products-btn-text":false,"clients-type":false,"clients-slider-heading":false,"clients-slider-items":false,"clients-slider-btn-text":false,"clients-slider-btn-link":false,"clients-list-items-initial":false,"clients-list-items-per-page":false,"clients-list-btn-text":false,"clients-heading":false,"clients-items-initial":false,"clients-items-per-page":false,"clients-btn-text":false,"adds-banner-icon":false,"adds-banner-image-pc":false,"adds-banner-image-mobile":false,"content_btn_primary_text":false,"content_btn_primary_link":false,"content_btn_secondary_text":false,"content_btn_secondary_link":false,"map-address-address-location":false,"map-address-address":false,"contact-form-use-prefefined":false,"contact-form-header":[],"contact-form-fields":[],"contact-form-status":[],"prefooter-type":false,"prefooter-color-first":false,"prefooter-color-second":false,"images-group-layout":false,"images-group-align":false,"images-group-gap":false,"images-group-images":[],"map-img":false,"map-img-alt-text":false,"map-image-picker":[],"map-content-settings":[]},"_links":{"self":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts\/10214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/comments?post=10214"}],"version-history":[{"count":0,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts\/10214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/media\/9416"}],"wp:attachment":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/media?parent=10214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/categories?post=10214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/tags?post=10214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}