{"id":10232,"date":"2018-02-26T02:55:00","date_gmt":"2018-02-26T01:55:00","guid":{"rendered":"https:\/\/ross.sk\/pet-duvodu-proc-vyuzit-pop-pos-produkty-k-podpore-prodeje-v-prodejni-siti\/"},"modified":"2024-05-30T12:28:18","modified_gmt":"2024-05-30T10:28:18","slug":"pet-duvodu-proc-vyuzit-pop-pos-produkty-k-podpore-prodeje-v-prodejni-siti","status":"publish","type":"post","link":"https:\/\/ross.sk\/cs\/pet-duvodu-proc-vyuzit-pop-pos-produkty-k-podpore-prodeje-v-prodejni-siti\/","title":{"rendered":"P\u011bt d\u016fvod\u016f, pro\u010d vyu\u017e\u00edt POP\/POS produkty k podpo\u0159e prodeje v prodejn\u00ed s\u00edti"},"content":{"rendered":"

1 Podporuje impulzivn\u00ed zakoupen\u00ed propagovan\u00e9ho produktu<\/h3>\n\n\n
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Spr\u00e1vn\u00e9 um\u00edst\u011bn\u00ed a na\u010dasov\u00e1n\u00ed POP reklamy v prodejn\u011b, \u010dasto vede k impulzivn\u00edmu rozhodnut\u00ed z\u00e1kazn\u00edka, zakoupit promovan\u00fd produkt.<\/p>\n<\/div>\n <\/div>\n\n

2 Neobt\u011b\u017euj\u00ed z\u00e1kazn\u00edky<\/h3>\n\n\n
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POP reklama nen\u00ed agresivn\u00ed formou marketingu, kter\u00e1 by p\u016fsobila ru\u0161iv\u011b v soukrom\u00e9m prostoru z\u00e1kazn\u00edka. Je um\u00edst\u011bna tam, kde z\u00e1kazn\u00edk reklamu o\u010dek\u00e1v\u00e1 a je na ni zvykl\u00fd.<\/p>\n<\/div>\n <\/div>\n\n

3 Pom\u00e1haj\u00ed z\u00e1kazn\u00edk\u016fm orientovat se v prodejn\u011b<\/h3>\n\n\n
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POP reklamn\u00ed produkty pom\u00e1haj\u00ed rozd\u011blovat prodejnu na ur\u010den\u00e9 segmenty a t\u00edm usnad\u0148uj\u00ed z\u00e1kazn\u00edkovi naj\u00edt \u017e\u00e1danou kategorii produkt\u016f.<\/p>\n<\/div>\n <\/div>\n\n

4 Zvy\u0161uj\u00ed atraktivitu prodejny<\/h3>\n\n\n
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Efektivn\u00ed a efektn\u011b rozm\u00edst\u011bn\u00e9 POP produkty dok\u00e1\u017e\u00ed zna\u010dn\u011b zatraktivnit prodejn\u00ed plochu a dotvo\u0159it koncept prodejny.<\/p>\n<\/div>\n <\/div>\n\n

5 Logicky navazuje na reklamn\u00ed kampan\u011b a usnad\u0148uje naj\u00edt a zakoupit dan\u00fd produkt<\/h3>\n\n\n
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Dnes, ji\u017e p\u0159\u00edmo ned\u00edln\u00e1 sou\u010d\u00e1st v\u0161ech medi\u00e1ln\u00edch kampan\u00ed, kde po zaujet\u00ed z\u00e1kazn\u00edka pomoc\u00ed mass m\u00e9di\u00ed, pom\u00e1h\u00e1 nav\u00e9st z\u00e1kazn\u00edka na c\u00edlov\u00fd produkt a jeho kon\u010den\u00e9 zakoupen\u00ed.<\/p>\n<\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":9376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-10232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zajimavosti"],"meta_box":{"post-single-item":[],"page-template-top-desc":"","style":false,"bg-color-transition":false,"bg-color":false,"disable-padding-top":false,"disable-padding-bottom":false,"disable-padding-top-mobile":false,"padding-top":false,"disable-padding-bottom-mobile":false,"padding-bottom":false,"media-with-text-settings":[],"media-with-text-image-settings":[],"media-with-text-video-settings":[],"media-with-text-youtube-video-settings":[],"media-with-text-illustrations":[],"media-with-text-content-settings":[],"video-block-settings":[],"video-block-video-settings":[],"video-block-youtube-video-settings":[],"video-block-illustrations":[],"video-block-description":false,"button-group-layout":false,"button-group-align":false,"button-group-button":[],"heading-text":false,"heading-tag":false,"heading-align":false,"heading-color":false,"heading-padding-top":false,"heading-padding-bottom":false,"text-block-text":false,"text-block-font-size":false,"text-block-max-lines":false,"text-block-padding-top":false,"text-block-padding-bottom":false,"articles-type":false,"articles-slider-heading":false,"articles-slider-items":false,"articles-slider-btn-text":false,"articles-items-allcat":false,"articles-items-initial":false,"articles-items-per-page":false,"articles-items-nofound-text":false,"articles-items-btn-text":false,"hero-banner-type":false,"hero-banner-slide":[],"hero-banner-bg-image":false,"hero-banner-heading":false,"hero-banner-icon":false,"content_title":false,"content_text":false,"services-list-button-text":false,"services-list-button-url":false,"contact-boxes-heading":false,"contact-boxes-boxes":[],"box-background":false,"box-padding-top-defined":false,"box-padding-top":false,"box-padding-bottom-defined":false,"box-padding-bottom":false,"box-padding-left-defined":false,"box-padding-left":false,"box-padding-right-defined":false,"box-padding-right":false,"slider-gallery-images":false,"products-title":false,"products-btn-text":false,"clients-type":false,"clients-slider-heading":false,"clients-slider-items":false,"clients-slider-btn-text":false,"clients-slider-btn-link":false,"clients-list-items-initial":false,"clients-list-items-per-page":false,"clients-list-btn-text":false,"clients-heading":false,"clients-items-initial":false,"clients-items-per-page":false,"clients-btn-text":false,"adds-banner-icon":false,"adds-banner-image-pc":false,"adds-banner-image-mobile":false,"content_btn_primary_text":false,"content_btn_primary_link":false,"content_btn_secondary_text":false,"content_btn_secondary_link":false,"map-address-address-location":false,"map-address-address":false,"contact-form-use-prefefined":false,"contact-form-header":[],"contact-form-fields":[],"contact-form-status":[],"prefooter-type":false,"prefooter-color-first":false,"prefooter-color-second":false,"images-group-layout":false,"images-group-align":false,"images-group-gap":false,"images-group-images":[],"map-img":false,"map-img-alt-text":false,"map-image-picker":[],"map-content-settings":[]},"_links":{"self":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts\/10232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/comments?post=10232"}],"version-history":[{"count":0,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts\/10232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/media\/9376"}],"wp:attachment":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/media?parent=10232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/categories?post=10232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/tags?post=10232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}