{"id":10258,"date":"2019-01-11T02:37:00","date_gmt":"2019-01-11T01:37:00","guid":{"rendered":"https:\/\/ross.sk\/smart-store\/"},"modified":"2024-05-30T12:12:48","modified_gmt":"2024-05-30T10:12:48","slug":"smart-store","status":"publish","type":"post","link":"https:\/\/ross.sk\/cs\/smart-store\/","title":{"rendered":"Smart Store"},"content":{"rendered":"\n<div id=\"text-block69f322857415b\" class=\"text-block\" style=\"margin-top: 0px; margin-bottom: 0px;\">\n  <div class=\"text-block-content text-block-large\"><p>Sly\u0161eli jste u\u017e n\u011bkde v\u00fdraz Smart Store?\u00a0Smart Stor je obchod, kter\u00fd je nutno ch\u00e1pat jako propojen\u00ed dvou stran. Na jedn\u00e9 stran\u011b digit\u00e1ln\u00ed komunikace se z\u00e1kazn\u00edky s personifikovanou a inteligentn\u00ed nab\u00eddkou a na druh\u00e9 stran\u011b technologick\u00e1 digitalizace retailu s propojen\u00edm a optimalizac\u00ed v\u0161ech backoffice proces\u016f.<\/p>\n<\/div>\n  <\/div>\n\n\n<div id=\"text-block69f322857437d\" class=\"text-block\" style=\"margin-top: 0px; margin-bottom: 0px;\">\n  <div class=\"text-block-content text-block-medium\"><p>&nbsp;<\/p>\n<p>Velk\u00fdmi trendov\u00fdmi t\u00e9maty, kter\u00e1 moment\u00e1ln\u011b h\u00fdbou retailem jsou: nasazen\u00ed omnichannel proces\u016f, Internet v\u011bc\u00ed (IoT) a um\u011bl\u00e1 inteligence. Cesta ke Smart Store se \u010dasto tvo\u0159\u00ed obt\u00ed\u017en\u011b a slo\u017eit\u011b, i p\u0159esto, \u017ee digitalizace retailu nab\u00edz\u00ed v sou\u010dasnosti hodn\u011b. Je nezbytn\u00e9, aby p\u0159ed takov\u00fdm projektem bylo provedeno mnoho proces\u016f k zaji\u0161t\u011bn\u00ed vhodn\u00e9 IT infrastruktury.<\/p>\n<p>&nbsp;<\/p>\n<p>N\u011bmeck\u00fd EHI Retail Institute se spole\u010dn\u011b s Microsoftem pod\u00edvali na aktu\u00e1ln\u00ed stav digitalizace v praxi, jak\u00e9 technologie se pou\u017e\u00edvaj\u00ed a jak\u00e9 mo\u017enosti a potenci\u00e1l z toho vypl\u00fdv\u00e1. Vypracovali Whitepaper s n\u00e1zvem \u201eSmart Store\u201c na z\u00e1klad\u011b pr\u016fzkumu mezi n\u011bkolika des\u00edtkami fili\u00e1lek na n\u011bmeck\u00e9m trhu.<\/p>\n<p>&nbsp;<\/p>\n<p>Studie je postavena na t\u0159ech d\u016fle\u017eit\u00fdch tematick\u00fdch oblastech:<\/p>\n<ol>\n<li>Personifikovan\u00e9 propojen\u00ed se z\u00e1kazn\u00edky nap\u0159\u00ed\u010d r\u016fzn\u00fdmi prodejn\u00edmi kan\u00e1ly a nab\u00eddka digit\u00e1ln\u00edch slu\u017eeb<\/li>\n<li>Optimalizace a automatizace operativn\u00edch proces\u016f na pobo\u010dk\u00e1ch obchod\u016f<\/li>\n<li>Vybaven\u00ed prodejn\u00edho person\u00e1lu spr\u00e1vn\u00fdmi n\u00e1stroji a informacemi.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Hlavn\u00edm v\u00fdstupem studie bylo, \u017ee rozhoduj\u00edc\u00ed pro nab\u00eddku personifikovan\u00fdch digit\u00e1ln\u00edch slu\u017eeb z\u00e1kazn\u00edk\u016fm p\u0159\u00edmo v obchod\u011b je mo\u017enost t\u011bchto jednotliv\u00fdch z\u00e1kazn\u00edk\u016f identifikovat na prodejn\u00ed plo\u0161e v re\u00e1ln\u00e9m \u010dase a komunikovat s jejich chytr\u00fdmi telefony.<\/p>\n<p>&nbsp;<\/p>\n<p>Ze 44 v\u00fdznamn\u00fdch retailov\u00fdch \u0159et\u011bzc\u016f v N\u011bmecku 27 odpov\u011bd\u011blo, \u017ee jsou na tyto nov\u00e9 mo\u017enosti technologicky p\u0159ipraveny. Pro p\u0159\u00edmou digit\u00e1ln\u00ed komunikaci s inteligentn\u00edmi telefony sv\u00e9 z\u00e1kazn\u00edky pou\u017e\u00edvaj\u00ed v obchod\u011b:<\/p>\n<ul>\n<li>52% m\u00e1 vlastn\u00ed firemn\u00ed aplikaci pro mobiln\u00ed telefony,<\/li>\n<li>26% vyu\u017e\u00edv\u00e1 push notifikace p\u0159es iBeacon technologii,<\/li>\n<li>7% komunikuje p\u0159es WhatsApp, nebo podobn\u00e9 chatovac\u00ed aplikace,<\/li>\n<li>4% komunikuje pomoc\u00ed Chatbots (automatizovan\u00e1 komunikace).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Studie uv\u00e1d\u00ed, \u017ee k velk\u00e9mu rozvoji vlastn\u00edch firemn\u00edch aplikac\u00ed pro chytr\u00e9 mobiln\u00ed telefony do\u0161lo pr\u00e1v\u011b d\u00edky rozs\u00e1hl\u00e9mu vybaven\u00ed obchod\u016f technologi\u00ed WIFI. Naopak iBeacon technologie byla nasazov\u00e1na v mnoha pilotn\u00edch projektech r\u016fzn\u00e9ho zam\u011b\u0159en\u00ed a jejich dlouhodob\u00fd \u00fasp\u011bch a p\u0159\u00ednos je je\u0161t\u011b t\u0159eba prok\u00e1zat. Celou studii lze voln\u011b st\u00e1hnout na webu EHI Retail Institute.<\/p>\n<p>&nbsp;<\/p>\n<p>Um\u011bl\u00e1 inteligence se v posledn\u00edch letech vyu\u017e\u00edv\u00e1 a rozv\u00edj\u00ed hlavn\u011b v online obchod\u011b, ale postupn\u011b se dost\u00e1v\u00e1 i p\u0159\u00edmo na prodejn\u00ed plochy. Um\u011blou inteligenci, kter\u00e1 se dost\u00e1v\u00e1 do pozornosti, m\u016f\u017eeme pozorovat v praktick\u00fdch aplikac\u00edch. Nap\u0159\u00edklad v realizac\u00edch inteligentn\u00edho zrcadla \u010di Chatbotu.\u00a0Inteligentn\u00ed zrcadlo poskytuje n\u00e1vrhy vhodn\u00e9ho oble\u010den\u00ed pro danou figuru a Chatbot pom\u00e1h\u00e1 s v\u00fdb\u011brem vysn\u011bn\u00e9ho produktu.<\/p>\n<p>&nbsp;<\/p>\n<p>Z\u00e1kazn\u00edci tak mohou d\u00edky chytr\u00e9mu telefonu zjistit dostupnost zbo\u017e\u00ed, hodnocen\u00ed \u010di preference jin\u00fdch nakupuj\u00edc\u00edch. Chatbot v\u00e1m porad\u00ed, zda je zbo\u017e\u00ed v po\u017eadovan\u00e9 velikosti, doporu\u010d\u00ed dal\u0161\u00ed obl\u00edben\u00e9 zbo\u017e\u00ed nebo navrhne varianty produktu. T\u00edmto zp\u016fsobem aplikovan\u00fd software sb\u00edr\u00e1 data o z\u00e1kaznick\u00e9 skupin\u011b a jejich preferovan\u00e9 produktov\u00e9 kombinaci.<\/p>\n<\/div>\n  <\/div>\n\n\n<div id=\"video-block69f322857494f\" class=\"video-block\">\n  <div class=\"row left\">\n    <div class=\"media-wrap col-lg-12\">\n      <div class=\"video-wrapper\"><div class=\"play-btn\">\n<svg width=\"143\" height=\"143\" viewBox=\"0 0 143 143\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle class=\"circle outer\" opacity=\"0.27\" cx=\"71.5\" cy=\"71.5\" r=\"71.5\" fill=\"#5F277B\"\/>\n<circle class=\"circle middle\" opacity=\"0.27\" cx=\"71.5\" cy=\"71.5\" r=\"71.5\" fill=\"#5F277B\"\/>\n<circle class=\"circle inner\" opacity=\"0.27\" cx=\"71.5\" cy=\"71.5\" r=\"71.5\" fill=\"#5F277B\"\/>\n<circle cx=\"71.5\" cy=\"71.5\" r=\"44.8627\" fill=\"#5F277B\"\/>\n<path d=\"M87.6226 71.8505L59.7586 87.9377L59.7586 55.7632L87.6226 71.8505Z\" fill=\"white\"\/>\n<\/svg>\n<\/div><video width=\"650\" height=\"460\" class=\"video\" ><source src=\"https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/Memory_Mirror_The_World_s_first_Digital_Mirror.mp4\" type=\"video\/mp4\" poster=\"\"><\/video><\/div>    <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"text-block69f3228584e63\" class=\"text-block\" style=\"margin-top: 0px; margin-bottom: 0px;\">\n  <div class=\"text-block-content text-block-medium\"><p>V experiment\u00e1ln\u00edm obchod\u011b \u201eexp37\u201c do\u010dasn\u011b postaven\u00e9m v D\u00fcsseldorfu maj\u00ed kupuj\u00edc\u00ed mo\u017enost vyzkou\u0161et si aplikace s um\u011blou inteligenc\u00ed v praxi. Tzv. \u201eCurveTips\u201c (n\u011bco jako \u201eTipy pro va\u0161e k\u0159ivky\u201c) nab\u00edz\u00ed z\u00e1kazn\u00edk\u016fm na z\u00e1klad\u011b jejich t\u011blesn\u00fdch parametr\u016f a s pomoc\u00ed samou\u010d\u00edc\u00edho se algoritmu vhodn\u00e9 oble\u010den\u00ed. M\u00e1 tak pomoci obsluze na prodejn\u011b nebo samotn\u00e9mu z\u00e1kazn\u00edkovi s c\u00edlen\u00fdm v\u00fdb\u011brem produkt\u016f. Na z\u00e1klad\u011b animovan\u00e9ho dotazn\u00edku s dotazy \u201ena t\u011blo\u201c sestav\u00ed aplikace individu\u00e1ln\u011b \u201eShopping Guide\u201c. Pr\u016fvodce se ulo\u017e\u00ed v aplikaci a d\u00edky n\u011bmu pak z\u00e1kazn\u00edk z\u00edsk\u00e1v\u00e1 individualizovan\u00e9 n\u00e1vrhy produkt\u016f ze sortimentu p\u0159\u00edmo na jeho chytr\u00fd telefon. Nap\u0159\u00edklad, vyb\u00edr\u00e1-li si n\u011bjak\u00fd kousek oble\u010den\u00ed fyzicky v obchod\u011b, sta\u010d\u00ed naskenovat etiketu do mobilu a aplikace u\u017e pak sama vyd\u00e1 doporu\u010den\u00ed podle z\u00e1kazn\u00edkova profilu \u2013 Shopping Guide.<\/p>\n<p>&nbsp;<\/p>\n<p>Odborn\u00edci, a\u0165 u\u017e na z\u00e1pad\u011b nebo u n\u00e1s, se shoduj\u00ed v tom, \u017ee technicky, je mnoho v\u011bc\u00ed realizovateln\u00fdch. N\u011bkter\u00e9 aplikace se st\u00e1le vyv\u00edjej\u00ed. Slibn\u00e9 my\u0161lenky budoucnosti a pilotn\u00ed projekty. v\u00fd\u0161e popsan\u00ed prodejn\u00ed r\u00e1dci jsou jen prvn\u00ed kroky. P\u0159ek\u00e1\u017ekou st\u00e1le z\u016fst\u00e1vaj\u00ed pom\u011brn\u011b zna\u010dn\u00e9 investi\u010dn\u00ed n\u00e1klady. O\u010dek\u00e1v\u00e1 se, \u017ee nap\u0159. D\u00edky tvz. Cloudov\u00fdm \u0159e\u0161en\u00edm se umo\u017en\u00ed \u0161ir\u0161\u00ed a snaz\u0161\u00ed p\u0159\u00edstup k um\u011bl\u00e9 inteligenci i v obchodech<\/p>\n<p>.<\/p>\n<\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>Sly\u0161eli jste u\u017e n\u011bkde v\u00fdraz Smart Store? Smart Stor je obchod, kter\u00fd je nutno ch\u00e1pat jako propojen\u00ed dvou stran. Na jedn\u00e9 stran\u011b digit\u00e1ln\u00ed komunikace se z\u00e1kazn\u00edky s personifikovanou a inteligentn\u00ed nab\u00eddkou a na druh\u00e9 stran\u011b technologick\u00e1 digitalizace retailu s propojen\u00edm a optimalizac\u00ed v\u0161ech backoffice proces\u016f.<\/p>\n","protected":false},"author":2,"featured_media":9318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-10258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zajimavosti"],"meta_box":{"post-single-item":[],"page-template-top-desc":"","style":false,"bg-color-transition":false,"bg-color":false,"disable-padding-top":false,"disable-padding-bottom":false,"disable-padding-top-mobile":false,"padding-top":false,"disable-padding-bottom-mobile":false,"padding-bottom":false,"media-with-text-settings":[],"media-with-text-image-settings":[],"media-with-text-video-settings":[],"media-with-text-youtube-video-settings":[],"media-with-text-illustrations":[],"media-with-text-content-settings":[],"video-block-settings":[],"video-block-video-settings":[],"video-block-youtube-video-settings":[],"video-block-illustrations":[],"video-block-description":false,"button-group-layout":false,"button-group-align":false,"button-group-button":[],"heading-text":false,"heading-tag":false,"heading-align":false,"heading-color":false,"heading-padding-top":false,"heading-padding-bottom":false,"text-block-text":false,"text-block-font-size":false,"text-block-max-lines":false,"text-block-padding-top":false,"text-block-padding-bottom":false,"articles-type":false,"articles-slider-heading":false,"articles-slider-items":false,"articles-slider-btn-text":false,"articles-items-allcat":false,"articles-items-initial":false,"articles-items-per-page":false,"articles-items-nofound-text":false,"articles-items-btn-text":false,"hero-banner-type":false,"hero-banner-slide":[],"hero-banner-bg-image":false,"hero-banner-heading":false,"hero-banner-icon":false,"content_title":false,"content_text":false,"services-list-button-text":false,"services-list-button-url":false,"contact-boxes-heading":false,"contact-boxes-boxes":[],"box-background":false,"box-padding-top-defined":false,"box-padding-top":false,"box-padding-bottom-defined":false,"box-padding-bottom":false,"box-padding-left-defined":false,"box-padding-left":false,"box-padding-right-defined":false,"box-padding-right":false,"slider-gallery-images":false,"products-title":false,"products-btn-text":false,"clients-type":false,"clients-slider-heading":false,"clients-slider-items":false,"clients-slider-btn-text":false,"clients-slider-btn-link":false,"clients-list-items-initial":false,"clients-list-items-per-page":false,"clients-list-btn-text":false,"clients-heading":false,"clients-items-initial":false,"clients-items-per-page":false,"clients-btn-text":false,"adds-banner-icon":false,"adds-banner-image-pc":false,"adds-banner-image-mobile":false,"content_btn_primary_text":false,"content_btn_primary_link":false,"content_btn_secondary_text":false,"content_btn_secondary_link":false,"map-address-address-location":false,"map-address-address":false,"contact-form-use-prefefined":false,"contact-form-header":[],"contact-form-fields":[],"contact-form-status":[],"prefooter-type":false,"prefooter-color-first":false,"prefooter-color-second":false,"images-group-layout":false,"images-group-align":false,"images-group-gap":false,"images-group-images":[],"map-img":false,"map-img-alt-text":false,"map-image-picker":[],"map-content-settings":[]},"_links":{"self":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts\/10258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/comments?post=10258"}],"version-history":[{"count":0,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts\/10258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/media\/9318"}],"wp:attachment":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/media?parent=10258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/categories?post=10258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/tags?post=10258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}