{"id":10271,"date":"2019-06-20T23:52:00","date_gmt":"2019-06-20T21:52:00","guid":{"rendered":"https:\/\/ross.sk\/orientace-a-navigace-v-obchodech\/"},"modified":"2024-05-30T11:53:06","modified_gmt":"2024-05-30T09:53:06","slug":"orientace-a-navigace-v-obchodech","status":"publish","type":"post","link":"https:\/\/ross.sk\/cs\/orientace-a-navigace-v-obchodech\/","title":{"rendered":"Orientace a navigace v obchodech"},"content":{"rendered":"\n<div id=\"text-block6a1bee18818c7\" class=\"text-block\" style=\"margin-top: 0px; margin-bottom: 0px;\">\n  <div class=\"text-block-content text-block-large\"><p>Navigace v prodejn\u00e1ch je d\u016fle\u017eit\u00e1, hlavn\u011b z toho d\u016fvodu, \u017ee se produkty v r\u00e1mci strategie zv\u00fd\u0161en\u00ed prodeje neust\u00e1le p\u0159emis\u0165uj\u00ed.<\/p>\n<\/div>\n  <\/div>\n\n\n<div id=\"text-block6a1bee1881ada\" class=\"text-block\" style=\"margin-top: 0px; margin-bottom: 0px;\">\n  <div class=\"text-block-content text-block-medium\"><p>&nbsp;<\/p>\n<p>Ozna\u010den\u00ed v samoobslu\u017en\u00e9 prodejn\u011b je nezbytnost\u00ed. Navigace v na\u0161ich prodejn\u00e1ch je velmi \u010dasto nev\u00fdrazn\u00e1 a p\u0159ehl\u00ed\u017een\u00e1. V mnoha p\u0159\u00edpadech je pou\u017eita nevhodn\u00e1 kombinace barev, materi\u00e1l\u016f \u010di podsv\u00edcen\u00ed. Z\u00e1kazn\u00edci jsou zanepr\u00e1zdn\u011bni a preferuj\u00ed rychl\u00e9 n\u00e1kupy, proto se \u010dasto orientuj\u00ed prost\u0159ednictv\u00edm navigace. Jako p\u0159\u00edklad vhodn\u00e9ho zna\u010den\u00ed m\u016f\u017eeme uv\u00e9st prodejnu CBA, kterou jsme zna\u010dili naviga\u010dn\u00edmi tabulemi a n\u00e1pisy. Navigace se vyzna\u010dovala velmi precizn\u00edm ozna\u010den\u00edm v\u0161ech sekc\u00ed prodejny.<\/p>\n<\/div>\n  <\/div>\n\n\n<section id=\"slider-gallery6a1bee1883d2d\" class=\"slider-gallery use-gallery-modal\">\n    \n<div class=\"swiper slider-component slider-component-overflow-visible slider-component-center\">\n  <div class=\"swiper-wrapper\">\n    <div class='swiper-slide slider-component-slide'><img data-gallery-modal-index='0' class='slider-gallery-image' src='https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0385.jpg' srcset='https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0385.jpg 2048w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0385-300x225.jpg 300w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0385-1024x768.jpg 1024w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0385-768x576.jpg 768w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0385-1536x1152.jpg 1536w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0385-550x413.jpg 550w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0385-533x400.jpg 533w' alt='' loading='lazy'><\/div><div class='swiper-slide slider-component-slide'><img data-gallery-modal-index='1' class='slider-gallery-image' src='https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0371.jpg' srcset='https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0371.jpg 2048w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0371-300x225.jpg 300w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0371-1024x768.jpg 1024w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0371-768x576.jpg 768w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0371-1536x1152.jpg 1536w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0371-550x413.jpg 550w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0371-533x400.jpg 533w' alt='' loading='lazy'><\/div><div class='swiper-slide slider-component-slide'><img data-gallery-modal-index='2' class='slider-gallery-image' src='https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0381.jpg' srcset='https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0381.jpg 2048w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0381-300x225.jpg 300w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0381-1024x768.jpg 1024w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0381-768x576.jpg 768w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0381-1536x1152.jpg 1536w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0381-550x413.jpg 550w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0381-533x400.jpg 533w' alt='' loading='lazy'><\/div><div class='swiper-slide slider-component-slide'><img data-gallery-modal-index='3' class='slider-gallery-image' src='https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0389.jpg' srcset='https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0389.jpg 2048w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0389-300x225.jpg 300w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0389-1024x768.jpg 1024w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0389-768x576.jpg 768w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0389-1536x1152.jpg 1536w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0389-550x413.jpg 550w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0389-533x400.jpg 533w' alt='' loading='lazy'><\/div><div class='swiper-slide slider-component-slide'><img data-gallery-modal-index='4' class='slider-gallery-image' src='https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0370-768x1024-1.jpg' srcset='https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0370-768x1024-1.jpg 768w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0370-768x1024-1-225x300.jpg 225w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0370-768x1024-1-329x438.jpg 329w, https:\/\/ross.sk\/wp-content\/uploads\/2024\/05\/IMG_0370-768x1024-1-300x400.jpg 300w' alt='' loading='lazy'><\/div>  <\/div>\n  <div class=\"slider-component-navigation\">\n    <div class='slider-component-scrollbar'><div><\/div><\/div>  <\/div>\n<\/div><\/section>\n\n\n<div id=\"text-block6a1bee1883ff9\" class=\"text-block\" style=\"margin-top: 0px; margin-bottom: 0px;\">\n  <div class=\"text-block-content text-block-medium\"><p>Rozd\u00edly v ozna\u010den\u00ed provoz\u016f m\u016f\u017eeme pozorovat i p\u0159i srovn\u00e1n\u00ed \u010desk\u00e9ho a zahrani\u010dn\u00edho trhu. Na na\u0161em trhu st\u00e1le najdeme nedostatky, ale n\u011bkter\u00e9 potravin\u00e1\u0159sk\u00e9 koncepty u\u017e za\u010d\u00ednaj\u00ed n\u00e1sledovat velmi pe\u010dliv\u00fd styl na\u0161ich zahrani\u010dn\u00edch soused\u016f. P\u0159ehledn\u00fd zp\u016fsob zna\u010den\u00ed m\u016f\u017eeme naj\u00edt nap\u0159\u00edklad v Rakousku, kde si d\u00e1vaj\u00ed z\u00e1le\u017eet na systematick\u00e9m ozna\u010dov\u00e1n\u00ed prodejny a rozd\u011blen\u00ed jednotliv\u00fdch sekc\u00ed tak, aby na sebe navazovaly.<\/p>\n<p>&nbsp;<\/p>\n<p>St\u00e1le v\u0161ak lze sledovat p\u0159ek\u00e1\u017eky v implementaci zna\u010den\u00ed. Hlavn\u00ed p\u0159ek\u00e1\u017eky jsou hlavn\u011b: jednotnost zna\u010den\u00ed v r\u00e1mci jednotliv\u00fdch provoz\u016f a m\u00e1lo finan\u010dn\u00edch prost\u0159edk\u016f na komplexn\u00ed p\u0159ezna\u010den\u00ed prodejen. Spr\u00e1vn\u00e9 zna\u010den\u00ed je pro provoz p\u0159\u00edle\u017eitost\u00ed z\u00edskat si nov\u00e9ho z\u00e1kazn\u00edka. Spr\u00e1vn\u00e9 zna\u010den\u00ed by m\u011blo b\u00fdt jednozna\u010dn\u00e9, origin\u00e1ln\u00ed, jednoduch\u00e9 a pochopiteln\u00e9.\u00a0Z\u00e1rove\u0148 je nezbytn\u00e9, aby bylo propojeno s produktem prodeje.<\/p>\n<p>&nbsp;<\/p>\n<p>Emoce a z\u00e1\u017eitky jsou hybnou silou v zah\u00e1jen\u00ed procesu n\u00e1kupu. \u010clov\u011bk vyhled\u00e1v\u00e1 z\u00e1\u017eitky a to nejen v prosp\u011bch uspokojov\u00e1n\u00ed sv\u00fdch pot\u0159eb, ale pro n\u011b samotn\u00e9. Teprve po t\u00e9to f\u00e1zi vstupuje do hry rozum, kter\u00fd hodnot\u00ed vlastnosti produktu. Obchodn\u00edci by si m\u011bli uv\u011bdomovat svoji z\u00e1vislost na z\u00e1kazn\u00edkovi. Recept, jak na to je jednoduch\u00fd: neust\u00e1le se pt\u00e1t na n\u00e1zor, prod\u00e1vat dobr\u00e9 produkty, vytv\u00e1\u0159et zaj\u00edmav\u00e9 marketingov\u00e9 strategie, kter\u00e9 budou jednat s lidmi poctiv\u011b, nebudou je obt\u011b\u017eovat, ale naopak jim pomohou p\u0159i n\u00e1kupu.<\/p>\n<\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>Navigace v prodejn\u00e1ch je d\u016fle\u017eit\u00e1, hlavn\u011b z toho d\u016fvodu, \u017ee se produkty v r\u00e1mci strategie zv\u00fd\u0161en\u00ed prodeje neust\u00e1le p\u0159emis\u0165uj\u00ed. Ozna\u010den\u00ed v samoobslu\u017en\u00e9 prodejn\u011b je nezbytnost\u00ed. Navigace v na\u0161ich prodejn\u00e1ch je velmi \u010dasto nev\u00fdrazn\u00e1 a p\u0159ehl\u00ed\u017een\u00e1. V mnoha p\u0159\u00edpadech je pou\u017eita nevhodn\u00e1 kombinace barev, materi\u00e1l\u016f \u010di podsv\u00edcen\u00ed. Z\u00e1kazn\u00edci jsou zanepr\u00e1zdn\u011bni a preferuj\u00ed rychl\u00e9 n\u00e1kupy, proto se \u010dasto orientuj\u00ed prost\u0159ednictv\u00edm navigace. Jako p\u0159\u00edklad vhodn\u00e9ho zna\u010den\u00ed m\u016f\u017eeme uv\u00e9st prodejnu CBA, kterou jsme zna\u010dili naviga\u010dn\u00edmi tabulemi a n\u00e1pisy. Navigace se vyzna\u010dovala velmi precizn\u00edm ozna\u010den\u00edm v\u0161ech sekc\u00ed prodejny.<\/p>\n","protected":false},"author":2,"featured_media":8772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-10271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspirace"],"meta_box":{"post-single-item":[],"page-template-top-desc":"","style":false,"bg-color-transition":false,"bg-color":false,"disable-padding-top":false,"disable-padding-bottom":false,"disable-padding-top-mobile":false,"padding-top":false,"disable-padding-bottom-mobile":false,"padding-bottom":false,"media-with-text-settings":[],"media-with-text-image-settings":[],"media-with-text-video-settings":[],"media-with-text-youtube-video-settings":[],"media-with-text-illustrations":[],"media-with-text-content-settings":[],"video-block-settings":[],"video-block-video-settings":[],"video-block-youtube-video-settings":[],"video-block-illustrations":[],"video-block-description":false,"button-group-layout":false,"button-group-align":false,"button-group-button":[],"heading-text":false,"heading-tag":false,"heading-align":false,"heading-color":false,"heading-padding-top":false,"heading-padding-bottom":false,"text-block-text":false,"text-block-font-size":false,"text-block-max-lines":false,"text-block-padding-top":false,"text-block-padding-bottom":false,"articles-type":false,"articles-slider-heading":false,"articles-slider-items":false,"articles-slider-btn-text":false,"articles-items-allcat":false,"articles-items-initial":false,"articles-items-per-page":false,"articles-items-nofound-text":false,"articles-items-btn-text":false,"hero-banner-type":false,"hero-banner-slide":[],"hero-banner-bg-image":false,"hero-banner-heading":false,"hero-banner-icon":false,"content_title":false,"content_text":false,"services-list-button-text":false,"services-list-button-url":false,"contact-boxes-heading":false,"contact-boxes-boxes":[],"box-background":false,"box-padding-top-defined":false,"box-padding-top":false,"box-padding-bottom-defined":false,"box-padding-bottom":false,"box-padding-left-defined":false,"box-padding-left":false,"box-padding-right-defined":false,"box-padding-right":false,"slider-gallery-images":false,"products-title":false,"products-btn-text":false,"clients-type":false,"clients-slider-heading":false,"clients-slider-items":false,"clients-slider-btn-text":false,"clients-slider-btn-link":false,"clients-list-items-initial":false,"clients-list-items-per-page":false,"clients-list-btn-text":false,"clients-heading":false,"clients-items-initial":false,"clients-items-per-page":false,"clients-btn-text":false,"adds-banner-icon":false,"adds-banner-image-pc":false,"adds-banner-image-mobile":false,"content_btn_primary_text":false,"content_btn_primary_link":false,"content_btn_secondary_text":false,"content_btn_secondary_link":false,"map-address-address-location":false,"map-address-address":false,"contact-form-use-prefefined":false,"contact-form-header":[],"contact-form-fields":[],"contact-form-status":[],"prefooter-type":false,"prefooter-color-first":false,"prefooter-color-second":false,"images-group-layout":false,"images-group-align":false,"images-group-gap":false,"images-group-images":[],"map-img":false,"map-img-alt-text":false,"map-image-picker":[],"map-content-settings":[]},"_links":{"self":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts\/10271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/comments?post=10271"}],"version-history":[{"count":0,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/posts\/10271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/media\/8772"}],"wp:attachment":[{"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/media?parent=10271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/categories?post=10271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ross.sk\/cs\/wp-json\/wp\/v2\/tags?post=10271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}