{"id":10158,"date":"2018-02-26T02:55:00","date_gmt":"2018-02-26T01:55:00","guid":{"rendered":"https:\/\/ross.sk\/fuenf-gruende-pop-pos-produkte-zur-vertriebsunterstuetzung-im-vertriebsnetz-einzusetzen\/"},"modified":"2024-05-29T19:27:25","modified_gmt":"2024-05-29T17:27:25","slug":"fuenf-gruende-pop-pos-produkte-zur-vertriebsunterstuetzung-im-vertriebsnetz-einzusetzen","status":"publish","type":"post","link":"https:\/\/ross.sk\/de\/fuenf-gruende-pop-pos-produkte-zur-vertriebsunterstuetzung-im-vertriebsnetz-einzusetzen\/","title":{"rendered":"F\u00fcnf Gr\u00fcnde, POP\/POS-Produkte zur Vertriebsunterst\u00fctzung im Vertriebsnetz einzusetzen"},"content":{"rendered":"

1 Es regt zum Impulskauf des beworbenen Produkts an<\/h3>\n\n\n
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Die richtige Platzierung und das richtige Timing von POP-Werbung im Gesch\u00e4ft f\u00fchren h\u00e4ufig zu einer impulsiven Kaufentscheidung des Kunden f\u00fcr das beworbene Produkt.<\/p>\n<\/div>\n <\/div>\n\n

2 Sie st\u00f6ren die Kunden nicht<\/h3>\n\n\n
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POP-Werbung ist keine aggressive Form des Marketings, die in die Privatsph\u00e4re des Kunden eingreifen w\u00fcrde. Es wird dort platziert, wo der Kunde Werbung erwartet und daran gew\u00f6hnt ist.<\/p>\n<\/div>\n <\/div>\n\n

3Sie helfen den Kunden, sich im Gesch\u00e4ft zurechtzufinden<\/h3>\n\n\n
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POP-Werbeprodukte helfen dabei, den Shop in bestimmte Segmente zu unterteilen und erleichtern so dem Kunden das Auffinden der gew\u00fcnschten Produktkategorie.<\/p>\n<\/div>\n <\/div>\n\n

4 Sie steigern die Attraktivit\u00e4t des Ladens<\/h3>\n\n\n
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Effektive und effizient platzierte POP-Produkte k\u00f6nnen die Verkaufsfl\u00e4che deutlich attraktiver machen und das Ladenkonzept vervollst\u00e4ndigen.<\/p>\n<\/div>\n <\/div>\n\n

5 Es kn\u00fcpft logischerweise an Werbekampagnen an und erleichtert das Auffinden und Kaufen des jeweiligen Produkts<\/h3>\n\n\n
\n

Heute ist es bereits ein integraler Bestandteil aller Medienkampagnen, bei denen es, nachdem es den Kunden mit Hilfe der Massenmedien angesprochen hat, dazu beitr\u00e4gt, den Kunden zum Zielprodukt und zu seinem endg\u00fcltigen Kauf zu f\u00fchren.<\/p>\n<\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":9378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-10158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interessante-fakten"],"meta_box":{"post-single-item":[],"page-template-top-desc":"","style":false,"bg-color-transition":false,"bg-color":false,"disable-padding-top":false,"disable-padding-bottom":false,"disable-padding-top-mobile":false,"padding-top":false,"disable-padding-bottom-mobile":false,"padding-bottom":false,"media-with-text-settings":[],"media-with-text-image-settings":[],"media-with-text-video-settings":[],"media-with-text-youtube-video-settings":[],"media-with-text-illustrations":[],"media-with-text-content-settings":[],"video-block-settings":[],"video-block-video-settings":[],"video-block-youtube-video-settings":[],"video-block-illustrations":[],"video-block-description":false,"button-group-layout":false,"button-group-align":false,"button-group-button":[],"heading-text":false,"heading-tag":false,"heading-align":false,"heading-color":false,"heading-padding-top":false,"heading-padding-bottom":false,"text-block-text":false,"text-block-font-size":false,"text-block-max-lines":false,"text-block-padding-top":false,"text-block-padding-bottom":false,"articles-type":false,"articles-slider-heading":false,"articles-slider-items":false,"articles-slider-btn-text":false,"articles-items-allcat":false,"articles-items-initial":false,"articles-items-per-page":false,"articles-items-nofound-text":false,"articles-items-btn-text":false,"hero-banner-type":false,"hero-banner-slide":[],"hero-banner-bg-image":false,"hero-banner-heading":false,"hero-banner-icon":false,"content_title":false,"content_text":false,"services-list-button-text":false,"services-list-button-url":false,"contact-boxes-heading":false,"contact-boxes-boxes":[],"box-background":false,"box-padding-top-defined":false,"box-padding-top":false,"box-padding-bottom-defined":false,"box-padding-bottom":false,"box-padding-left-defined":false,"box-padding-left":false,"box-padding-right-defined":false,"box-padding-right":false,"slider-gallery-images":false,"products-title":false,"products-btn-text":false,"clients-type":false,"clients-slider-heading":false,"clients-slider-items":false,"clients-slider-btn-text":false,"clients-slider-btn-link":false,"clients-list-items-initial":false,"clients-list-items-per-page":false,"clients-list-btn-text":false,"clients-heading":false,"clients-items-initial":false,"clients-items-per-page":false,"clients-btn-text":false,"adds-banner-icon":false,"adds-banner-image-pc":false,"adds-banner-image-mobile":false,"content_btn_primary_text":false,"content_btn_primary_link":false,"content_btn_secondary_text":false,"content_btn_secondary_link":false,"map-address-address-location":false,"map-address-address":false,"contact-form-use-prefefined":false,"contact-form-header":[],"contact-form-fields":[],"contact-form-status":[],"prefooter-type":false,"prefooter-color-first":false,"prefooter-color-second":false,"images-group-layout":false,"images-group-align":false,"images-group-gap":false,"images-group-images":[],"map-img":false,"map-img-alt-text":false,"map-image-picker":[],"map-content-settings":[]},"_links":{"self":[{"href":"https:\/\/ross.sk\/de\/wp-json\/wp\/v2\/posts\/10158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ross.sk\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ross.sk\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ross.sk\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ross.sk\/de\/wp-json\/wp\/v2\/comments?post=10158"}],"version-history":[{"count":0,"href":"https:\/\/ross.sk\/de\/wp-json\/wp\/v2\/posts\/10158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ross.sk\/de\/wp-json\/wp\/v2\/media\/9378"}],"wp:attachment":[{"href":"https:\/\/ross.sk\/de\/wp-json\/wp\/v2\/media?parent=10158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ross.sk\/de\/wp-json\/wp\/v2\/categories?post=10158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ross.sk\/de\/wp-json\/wp\/v2\/tags?post=10158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}