{"id":10102,"date":"2019-06-20T23:52:00","date_gmt":"2019-06-20T21:52:00","guid":{"rendered":"https:\/\/ross.sk\/orientation-and-navigation-in-stores\/"},"modified":"2024-05-29T19:22:55","modified_gmt":"2024-05-29T17:22:55","slug":"orientation-and-navigation-in-stores","status":"publish","type":"post","link":"https:\/\/ross.sk\/en\/orientation-and-navigation-in-stores\/","title":{"rendered":"Orientation and navigation in stores"},"content":{"rendered":"\n
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Navig\u00e1cia v predajniach je d\u00f4le\u017eit\u00e1, hlavne z toho d\u00f4vodu, \u017ee sa produkty v r\u00e1mci strat\u00e9gie zv\u00fd\u0161enia predaja neust\u00e1le premiest\u0148uj\u00fa.<\/p>\n<\/div>\n <\/div>\n\n\n

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Marking in the self-service store is a must. Navigation in our stores is very often bland and overlooked. In many cases, an inappropriate combination of colors, materials, or backlighting is used. Customers are busy and prefer quick purchases, so they often find their way through navigation. As an example of appropriate signage, we can cite the CBA store, which we marked with navigation boards and signs. The navigation was characterized by very precise labeling of all sections of the store.<\/p>\n<\/div>\n <\/div>\n\n\n