{"id":10108,"date":"2019-04-05T02:44:00","date_gmt":"2019-04-05T00:44:00","guid":{"rendered":"https:\/\/ross.sk\/what-type-of-advertisement-will-attract-the-customer\/"},"modified":"2024-05-29T19:25:05","modified_gmt":"2024-05-29T17:25:05","slug":"what-type-of-advertisement-will-attract-the-customer","status":"publish","type":"post","link":"https:\/\/ross.sk\/en\/what-type-of-advertisement-will-attract-the-customer\/","title":{"rendered":"What type of advertisement will attract the customer?"},"content":{"rendered":"\n
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In-store advertising also took first place in 2019 in the overall positive perception of advertising among customers. It is obvious that people are influenced by advertising at the point of sale, which is also confirmed by the results of a survey that monitors the public’s attitude towards advertising.<\/p>\n<\/div>\n <\/div>\n\n\n

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The client of the research was the Czech Marketing Company (\u010cMS), in cooperation with the POPAI CE association and the Czech Brand Association (\u010cSZV). The research was carried out by the research agency PPM Factum Reserch on a representative sample of 1,000 representatives of the Czech population. This year, the research was done using the CAWI omnibus method, so the so-called online population. ATL advertising was also included in the research – advertising on the Internet, social networks, leaflets, product placement and outdoor advertising.<\/p>\n

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The curve of oversaturation of advertising on the Internet has an upward trend compared to last year. It can be compared to advertising on private television stations. This is probably due to the fact that advertisements affect people at a time when they are engaged in other activities and do not want to be disturbed. When watching a favorite show, searching for information on the Internet, or listening to music on a music server.<\/p>\n<\/div>\n <\/div>\n\n

Why is it that in-store advertising has triumphed over other types of media?<\/h3>\n\n\n
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Advertising at the point of sale does not bother customers. Many times, the customer does not even perceive it as a promotion of the given product, rather it becomes for him a welcome assistant in purchasing decisions, an inspiration and a guide for the right orientation. A point-of-sale offer may suggest to the customer the need to have the product, even if it does not actually represent an item on their shopping list. It could be called a kind of subliminal perception, when he walks past the displayed goods and realizes that he is running out of a particular product at home and could replenish it or try a new one.<\/p>\n<\/div>\n <\/div>\n\n\n