{"id":10178,"date":"2017-10-02T03:12:00","date_gmt":"2017-10-02T01:12:00","guid":{"rendered":"https:\/\/ross.sk\/do-you-know-in-which-medium-it-is-most-advantageous-to-promote-your-products\/"},"modified":"2024-05-29T19:41:37","modified_gmt":"2024-05-29T17:41:37","slug":"do-you-know-in-which-medium-it-is-most-advantageous-to-promote-your-products","status":"publish","type":"post","link":"https:\/\/ross.sk\/en\/do-you-know-in-which-medium-it-is-most-advantageous-to-promote-your-products\/","title":{"rendered":"Do you know in which medium it is most advantageous to promote your products?"},"content":{"rendered":"\n
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There are many communication channels through which it is possible to communicate with the customer. Look at the market share of the main communication media based on a national survey carried out by the company MEDIAN SK, p. r. about. in cooperation with the English company Kantar Media \u2013 MML-TGI\u00ae (Market & Media & Lifestyle \u2013 Target Group Index \u00ae). The research took place between January 9, 2017 and June 25, 2017. The survey was conducted on a sample of 4,133 respondents, citizens of the Slovak Republic aged 14-79.<\/p>\n

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Based on the results of nationwide research, you can quickly find out which media the consumer prefers and thus target your marketing to the right media. It is important to monitor which media are most preferred by the customer in order to maximize the effects of the promotion.<\/p>\n<\/div>\n <\/div>\n\n

Radio<\/h3>\n\n\n
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In the 1st and 2nd quarters of 2017, R\u00e1dio Expres and R\u00e1dio Slovensko achieved the highest market share in radio listenership (up to 22%). It is followed by Fun radio with a 12% share, R\u00e1dio Europa 2 and R\u00e1dio Regina with eight percent. R\u00e1dio Jemn\u00e9 achieved a 7% share. Radio Vlna 6%. Other radio stations are included in the 15% share.<\/p>\n<\/div>\n <\/div>\n\n\n

\"\"<\/figure>\n\n\n

Television<\/h3>\n\n\n
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The total viewership of all Slovak televisions is 81%. In the 1st and 2nd quarters of 2017, a total of almost 4 million watched television. viewers. Telev\u00ed\u017eia Mark\u00edza achieved the highest percentage of television viewers – 41%. TV JOJ recorded a viewership of 32%, followed by Jednotka with 25%. Other 2%.<\/p>\n<\/div>\n <\/div>\n\n

Press<\/h3>\n\n\n
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The survey is based on the variable “I read the last issue” from individual periodicals in the 1st and 2nd quarters of 2017. These are national periodicals published in the given period.<\/p>\n<\/div>\n <\/div>\n\n\n

\"\"<\/figure>\n\n\n\n
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Up to 28% of the population reads newspapers. Among the most read dailies is Nov\u00fd \u010das with 15%, followed by Pravda and Sme with 6%, Plus one day 5% and \u0160port with 4%.<\/p>\n

 <\/p>\n

35% of the population reads weekly newspapers. The most read weekly is Plus 7 days with an 8% share, followed by Baje\u010dn\u00e1 \u017eena, \u017divot and Novy \u010das for women (6%). 4% of the Slovak population reads Eurotelevision. Katol\u00edcke noviny and Slovenka occupy a 3% share. Regional newspapers have an equally large presence. They represent approximately 9%.<\/p>\n

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Biweeklies have the smallest share, only 13%. The population aged 14-79 most often prefer TV max titles with a 5% market share. It is followed by Tele plus with 2%.<\/p>\n

 <\/p>\n

The survey shows that the consumer reads monthly magazines in addition. The most widely read printed matter in Slovakia are monthly magazines with a share of 41%. Z\u00e1hradk\u00e1r a Zdravie magazine has the largest share (7%). The monthly Eva and EMMA follow with a 5% share. Nov\u00fd \u010das Kr\u00ed\u017eovka ranked next with 3%. The monthly Auto magaz\u00edn and Evita magaz\u00edn also represent 3%.<\/p>\n<\/div>\n <\/div>","protected":false},"excerpt":{"rendered":"

There are many communication channels through which it is possible to communicate with the customer. Look at the market share of the main communication media based on a national survey carried out by the company MEDIAN SK, p. r. about. in cooperation with the English company Kantar Media – MML-TGI\u00ae…<\/p>\n","protected":false},"author":2,"featured_media":9423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-10178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting-facts"],"meta_box":{"post-single-item":[],"page-template-top-desc":"","style":false,"bg-color-transition":false,"bg-color":false,"disable-padding-top":false,"disable-padding-bottom":false,"disable-padding-top-mobile":false,"padding-top":false,"disable-padding-bottom-mobile":false,"padding-bottom":false,"media-with-text-settings":[],"media-with-text-image-settings":[],"media-with-text-video-settings":[],"media-with-text-youtube-video-settings":[],"media-with-text-illustrations":[],"media-with-text-content-settings":[],"video-block-settings":[],"video-block-video-settings":[],"video-block-youtube-video-settings":[],"video-block-illustrations":[],"video-block-description":false,"button-group-layout":false,"button-group-align":false,"button-group-button":[],"heading-text":false,"heading-tag":false,"heading-align":false,"heading-color":false,"heading-padding-top":false,"heading-padding-bottom":false,"text-block-text":false,"text-block-font-size":false,"text-block-max-lines":false,"text-block-padding-top":false,"text-block-padding-bottom":false,"articles-type":false,"articles-slider-heading":false,"articles-slider-items":false,"articles-slider-btn-text":false,"articles-items-allcat":false,"articles-items-initial":false,"articles-items-per-page":false,"articles-items-nofound-text":false,"articles-items-btn-text":false,"hero-banner-type":false,"hero-banner-slide":[],"hero-banner-bg-image":false,"hero-banner-heading":false,"hero-banner-icon":false,"content_title":false,"content_text":false,"services-list-button-text":false,"services-list-button-url":false,"contact-boxes-heading":false,"contact-boxes-boxes":[],"box-background":false,"box-padding-top-defined":false,"box-padding-top":false,"box-padding-bottom-defined":false,"box-padding-bottom":false,"box-padding-left-defined":false,"box-padding-left":false,"box-padding-right-defined":false,"box-padding-right":false,"slider-gallery-images":false,"products-title":false,"products-btn-text":false,"clients-type":false,"clients-slider-heading":false,"clients-slider-items":false,"clients-slider-btn-text":false,"clients-slider-btn-link":false,"clients-list-items-initial":false,"clients-list-items-per-page":false,"clients-list-btn-text":false,"clients-heading":false,"clients-items-initial":false,"clients-items-per-page":false,"clients-btn-text":false,"adds-banner-icon":false,"adds-banner-image-pc":false,"adds-banner-image-mobile":false,"content_btn_primary_text":false,"content_btn_primary_link":false,"content_btn_secondary_text":false,"content_btn_secondary_link":false,"map-address-address-location":false,"map-address-address":false,"contact-form-use-prefefined":false,"contact-form-header":[],"contact-form-fields":[],"contact-form-status":[],"prefooter-type":false,"prefooter-color-first":false,"prefooter-color-second":false,"images-group-layout":false,"images-group-align":false,"images-group-gap":false,"images-group-images":[],"map-img":false,"map-img-alt-text":false,"map-image-picker":[],"map-content-settings":[]},"_links":{"self":[{"href":"https:\/\/ross.sk\/en\/wp-json\/wp\/v2\/posts\/10178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ross.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ross.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ross.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ross.sk\/en\/wp-json\/wp\/v2\/comments?post=10178"}],"version-history":[{"count":0,"href":"https:\/\/ross.sk\/en\/wp-json\/wp\/v2\/posts\/10178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ross.sk\/en\/wp-json\/wp\/v2\/media\/9423"}],"wp:attachment":[{"href":"https:\/\/ross.sk\/en\/wp-json\/wp\/v2\/media?parent=10178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ross.sk\/en\/wp-json\/wp\/v2\/categories?post=10178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ross.sk\/en\/wp-json\/wp\/v2\/tags?post=10178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}