Do you know in which medium it is most advantageous to promote your products?

There are many communication channels through which it is possible to communicate with the customer. Look at the market share of the main communication media based on a national survey carried out by the company MEDIAN SK, p. r. about. in cooperation with the English company Kantar Media – MML-TGI® (Market & Media & Lifestyle – Target Group Index ®). The research took place between January 9, 2017 and June 25, 2017. The survey was conducted on a sample of 4,133 respondents, citizens of the Slovak Republic aged 14-79.

Based on the results of nationwide research, you can quickly find out which media the consumer prefers and thus target your marketing to the right media. It is important to monitor which media are most preferred by the customer in order to maximize the effects of the promotion.

In the 1st and 2nd quarters of 2017, Rádio Expres and Rádio Slovensko achieved the highest market share in radio listenership (up to 22%). It is followed by Fun radio with a 12% share, Rádio Europa 2 and Rádio Regina with eight percent. Rádio Jemné achieved a 7% share. Radio Vlna 6%. Other radio stations are included in the 15% share.

The total viewership of all Slovak televisions is 81%. In the 1st and 2nd quarters of 2017, a total of almost 4 million watched television. viewers. Televížia Markíza achieved the highest percentage of television viewers – 41%. TV JOJ recorded a viewership of 32%, followed by Jednotka with 25%. Other 2%.

The survey is based on the variable “I read the last issue” from individual periodicals in the 1st and 2nd quarters of 2017. These are national periodicals published in the given period.

Up to 28% of the population reads newspapers. Among the most read dailies is Nový čas with 15%, followed by Pravda and Sme with 6%, Plus one day 5% and Šport with 4%.

35% of the population reads weekly newspapers. The most read weekly is Plus 7 days with an 8% share, followed by Baječná žena, Život and Novy čas for women (6%). 4% of the Slovak population reads Eurotelevision. Katolícke noviny and Slovenka occupy a 3% share. Regional newspapers have an equally large presence. They represent approximately 9%.

Biweeklies have the smallest share, only 13%. The population aged 14-79 most often prefer TV max titles with a 5% market share. It is followed by Tele plus with 2%.

The survey shows that the consumer reads monthly magazines in addition. The most widely read printed matter in Slovakia are monthly magazines with a share of 41%. Záhradkár a Zdravie magazine has the largest share (7%). The monthly Eva and EMMA follow with a 5% share. Nový čas Krížovka ranked next with 3%. The monthly Auto magazín and Evita magazín also represent 3%.