Five reasons to use POP/POS products to support sales in the sales network
Interesting facts

26. February 2018

1 It encourages impulse buying of the promoted product

Correct placement and timing of POP advertising in the store often leads to an impulsive decision by the customer to purchase the promoted product.

2 They don’t bother customers

POP advertising is not an aggressive form of marketing that would interfere with the customer’s private space. It is placed where the customer expects advertising and is used to it.

3 They help customers find their way around the store

POP advertising products help divide the store into specific segments and thus make it easier for the customer to find the desired product category.

4 They increase the attractiveness of the store

Effective and efficiently placed POP products can make the sales area much more attractive and complete the concept of the store.

5 It logically follows on from advertising campaigns and makes it easier to find and purchase the given product

Today, it is already an integral part of all media campaigns, where after engaging the customer with the help of mass media, it helps guide the customer to the target product and its final purchase.